About Us

LOOK LIKE COOL is a luxury children’s holiday shop selling beach/swimwear year-round as well as a gorgeous selection of winter/ski wear.

LOOK LIKE COOL was founded by Nikki Costello-Brummitt, a single mum with an obsession with all things beautiful. She found that when going on a beach holiday during the winter months with her 2yr old daughter, it was almost impossible to find holiday clothing and felt there wasn’t enough emphasis on the importance of UV protective swimwear. This ignited her desire to launch a luxury holiday shop selling beautiful holiday collections you simply couldn’t find on the high street as well as an unrivalled selection of bright and colourful UV protective Swimwear.

The site caters to children age 0-10yrs, providing everything from candy scented jellie sandals to cosy cashmere bobble hats! We are stocking major brands (Moschino/ Kate Mack/ Melissa Odabash/ Mini Melissa/ SnapperRock and lots more) as well as stunning Spanish, Italian and Danish brands.

Our aim is to make your holiday shopping experience as exciting and inspiring as possible, ensuring your little jet setters look stylish and trendy where ever they travel!

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